Terms of Service

Last updated January 05, 2021

Who We Are

Sharewell Group Ltd is a Estonia private company seated at Tallinn, Estonia and operating from the same address. Sharewell Group Ltd  (“Sharewell” or “we” or “our” or “us”) owns and controls Sharewell services, and provides access to the Sharewell website, at the URL: https://www.sharewell.eu and all subdomains under the https://www.sharewell.eu domain and related properties (the “Website”), software, data and materials accessed via the Website (the “Services” or “Properties”).

What Is Sharewell And How It Works

Sharewell is a platform that provides app publishers, designers and developers (from now on “Researchers”) with the tools to create and conduct UI/UX research (from now on “User Tests”) to real users (from now on “Testers”) on their app prototypes, that is, before proceeding to developing their app.

There is a variation of ways to distribute these User Tests:

  • For an app that is already published and the Researcher wants to test changes or new features, the User Tests can address Testers:
    1. Through the app, directly to the app real audience
    2. Through a web link sent by email or through Facebook
  • For a new app, not yet published:
    1. Through a web link distributed to a group of users

The Researcher sets the targeting criteria and Sharewell distributes the User Tests to the audience segments which meet the targeting criteria set by the Researcher. In order to identify eligible Testers whose profile meets the targeting criteria, Sharewell has built and operates its proprietary Database, which consists of Data of members of the audience which may be eligible for a User Test. Sharewell distributes the User Tests created by the Researcher, collects the Tester’s responses and provides the Researcher with results (the “Results”) which consist of: (a) statistics, timespan analysis, conversion funnels, recordings, and user flows. (b) The Researcher’s User Tests questions and the responses to such questions (the “Researcher Survey”).

Charges & Payments

Researchers using standard Services provided through our website platform are charged per completed User Test participation received or by monthly subscription plan. However, a Researcher may request from Sharewell more specialized User Test-Services. In the latter case, different charges may apply according to a special agreement, negotiated and concluded between the Researcher and Sharewell; the amount owed depends on several criteria. Additional representation types for data collected may be charged differently.

The fees corresponding to the use of standard services are indicated on our website. Such fees must be paid after completed the User Test. VAT, if available, may be added to the fees mentioned in the price list, depending on your location.

Researchers pay only per completed User Test response they receive or, in case of special agreements according to the agreed terms. More specifically, if you want to conduct a more specialized User Test the fees shall be agreed upon between Sharewell and Researcher, and a special contract shall be negotiated and concluded between the parties. In the event that such complicated and specialized research is not fully accomplished, you will receive a partial refund equaling the pre-paid value of any non-delivered User Tests.

Invoices are available through the Sharewell Dashboard. Please make sure that you have registered your current email. You will also be asked at a later registration stage to submit your VAT number, if you have one, according to your legislation. If for any reason, you dispute the transactions related to Sharewell services, you must notify Sharewell immediately in writing.

Sharewell is entitled to terminate the agreement if you do not pay the relevant costs/fees on time and/or any extra costs (including taxes, such as VAT).

Sharewell reserves the right to change the rates and charge differently for its Services. These changes will not affect the Researcher who has already paid fees for a User Test.

The fee (as indicated on our website) must be paid via credit card or debit card or prepaid card. You may only order User Test if you are considered capable of entering into an enforceable contract in the applicable jurisdiction. You agree to pay in full the prices for the User Test that you have ordered either by credit/debit card concurrently with your online order or by other payment means acceptable to Sharewell. If payment is not received by us from your credit or debit card issuer or its agents, you agree to pay all amounts due upon demand by us. You are solely responsible for the payment of any banking and transaction costs. Any additional credit or debit charges that may incur due to the transaction will be paid by you and not by Sharewell.

In order to secure the payments through your credit cards, Sharewell collaborates with Chargebee’s and Stripe’s payment service operating according to the provisions of the applicable legislation.

In order for the payment to be accomplished, you are directed to a secure page of the collaborating payment service provider which is linked to Sharewell website. There you register your card details, i.e. the full name of the owner of the card, the card number, the expiry date (month and year) of the card, the security code (verifying the authenticity of the card) imprinted in the appropriate space of the card reserved for the signature of the holder (CVV / VISA or CVC / MC), in order to check the validity of the cards and safely carry out the transaction.

Sharewell does not store in any way the data inserted by you in relation to the number of the card or the card security code verifying the authenticity of the card (for Sharewell CVV/VISA or CVC/MC). The payment service provider (Chargebee and Stripe) collaborating with Sharewell controls the data inserted and informs electronically Sharewell, for the approval or the rejection of the transaction.

In case a transaction is rejected, irrespectively of the reason of the rejection (which could be for example default on overdraft, failure of the system of the payment service provider or of the Bank issuing the card) you must ensure the payment, otherwise, Sharewell is entitled to block your access to the platform.

Acceptance & Modifications Of Terms of Service

In order to access the Sharewell Service, you are requested to accept and conform to the present terms of Service Agreement (“the Researchers’ ToS”, “these ToS” or “This Agreement”) otherwise you will not have access to our Services. Sharewell reserves the right to modify the terms and conditions of the present Researchers’ ToS. You are responsible for ensuring that you will regularly review the Researchers’ ToS. If you choose to continue using Sharewell Services after any modifications to the present terms are made, you will be considered to have fully and unconditionally accepted the aforementioned modifications to this Agreement.


In order to use Sharewell, you have to complete the registration process by providing all the necessary information requested at the registration form, including email, password, or any other information requested by us. You agree to provide only true and accurate information. You further acknowledge that you will control your account and that you are liable for any unlawful act occurring under your account. You are responsible for maintaining the confidentiality of your password or account information, and for restricting access to your device (computer, smartphone etc) so that others may not access any password protected portion of the Website or other Properties and Services using your name, username, or password in whole or in part. You further take full responsibility for all actions and activities performed through your account. You should inform Sharewell for any unauthorized use of your account or any breach of security. Sharewell staff may log in to your account from time to time for maintenance or assistance purposes.

Warranties & Obligations

In order to be entitled to use or continue to use our services, you acknowledge and you agree that you meet the following conditions:

  1. You have the authority to enter and perform obligations. The services provided by Sharewell are not available to any person without the capacity to exercise legal rights or any Researcher disqualified from the system by Sharewell for any reason whatsoever.
  2. You are in compliance with the terms set by this Agreement.
  3. You will regularly review the Researcher’s ToS in order to be informed about potential changes.
  4. You shall not use the Service to transmit content (including questionnaire content which you have formed through the use of our service) that: i) is defamatory, fraudulent, deceptive, racial, abusive, threatening, harassing, pornographic ii) may infringe the intellectual property rights of others such as Copyright, Trademarks, trade secrets, patents or may harm the right of privacy or any other right of any party iii) is unlawful or encourages or supports illegal activities iv) does not respect and is not in accordance with all standing Laws (including data protection and Protection of Privacy laws as well as COPPA) v) invades the privacy of others vi) competes with Sharewell’s activity and interests.
  5. By registering to Sharewell you do not gain control over our software or the application through which the Testers participate in our User Tests.
  6. User Tests are distributed by Sharewell based on targeting options agreed with you.
  7. You acknowledge that Sharewell may run along with other online advertising platforms.
  8. Once you have completed and submitted the User Test and determined the audience that you target, you will not be allowed to make any amendments on the questionnaire or the targeted audience.
  9. You shall abstain from any misuse and you shall not engage in any fraudulent or deceptive activity in the course of using our Services, including any fraudulent or deceptive activity which aims at gaining direct or indirect profit, benefit or advantage from any available Sharewell reduced rates, incentives, offers or other benefits as set by Sharewell from time to time. Service misuse and/or fraudulent/deceptive activity, as defined above, includes (but is not limited to) acts of virtual impersonation of allegedly different account operators, use of external machines for purposes of false impersonation, taking advantage of possible bug or similar coding errors which may alter or misdirect calculation of due payments to Sharewell and dissemination of identical User Tests through multiple, allegedly unaffiliated, accounts with a view to make false representations of high user activity. Where such activity is detected by Sharewell’s monitoring mechanisms, Sharewell may, at its own discretion, immediately block any further use of Sharewell services, disable any fraudulent account, recall all possible offers, benefits, reduced rates and bonuses of which the perpetrator(s) may have taken advantage by means of the aforementioned prohibited activity and request from perpetrator(s) to immediately compensate Sharewell for any caused damage, harm or loss of profit.


Subject to the Terms and Conditions described in this ToS, Sharewell grants to Researcher a non-exclusive, worldwide, fee-bearing, non-assignable license to access and use the Sharewell Platform.

Data we collect from Testers through Sharewell-enabled apps/websites and what Tester’s data we may share with you as included in the Reporting Deliverables (“Results”) are designated in our Tester Privacy Policy which constitutes part of this Agreement. You understand and agree that Sharewell may share with you only such data as are designated in the aforementioned Privacy Policy, as may be amended from time to time, and no other. You may exceptionally receive the Tester’s e-mail (or other direct personal information such as name etc.) only if the Tester provides this information voluntarily.

Ownership Of Results

The researcher shall be the exclusive owner of all Results as defined in Section B of this Agreement. For clarity, the Researcher shall also be the exclusive owner of any User Test strategy as created and implemented by the Researcher and all Intellectual Property Rights thereof.

Limited License to use the Researcher Results. Researcher grants to Sharewell a perpetual, worldwide, non-revocable, non-exclusive license to access and use the “Results” solely for the following purposes and under the following limitations:

  1. Sharewell may access, store and process the Results, in order to be able to monitor the User Test Process and provide its services to Researcher. Sharewell may also access, store and process the Results for purposes of prevention and detection of illegal activity, fraud or network security incidents and for verifying Researcher’s compliance with the terms of this Agreement;
  2. Sharewell may access and process the Results for purposes of inferring general statistical and market preference information connected to a User Test Tester profile (“Derived General Tagging Data”), with the sole aim of enhancing Sharewell’s audience targeting capabilities. Any general statistical and market-preference insights derived by Sharewell through the process described above shall be completely dissociated from the specific User Test as created and conducted by Researcher. For example, if the User Test Tester answers a question about a books or their products, Sharewell may tag such Tester as a “book fan” and include such data in its Database in order to improve its general audience targeting capabilities, but will not use, exploit or further process the specific answer of the User Test Tester as related to a specific product, brand or entity or as related to a specific question which has been included in the User Test; Researcher grants Sharewell a perpetual, worldwide, non-revocable, non-exclusive license to use, adapt, make available, create derivatives and exploit the “Derived General Tagging Data”, solely for improvement of the Service’s targeting capabilities and only in their form as Sharewell-processed general tagging data fully dissociated from the specific Researcher User Test.
  3. In no case (including cases under (i) or (ii) above) shall Sharewell share, disclose, divulge or make available the Results to third parties, except if requested to do so pursuant to a court order, subpoena, or other governmental authority.

Ownership and Licensing of Existing Sharewell Database Data. Sharewell is and shall remain the sole proprietor of all “Existing Sharewell-Database Data” furnished to the Researcher as a portion of the Results. Sharewell grants Researcher a perpetual, worldwide, non-revocable, non-exclusive license to access, use, modify, copy, distribute, create derivatives, display, perform and adapt the “Existing Sharewell-Database Data”.

Personal Data Security

  1. Definitions.
  2. As used in this Section 9, (a) “Personal Data” shall mean any data falling within the definition of “personal data” under Directive 95/46/EC of the European Parliament and of the Council (“Directive”) or any replacement legislation, as applicable, including the General Data Protection Regulation 2016/679 (“GDPR”). (b) “Researcher Personal Data” shall mean any Personal Data, not previously existing in Sharewell Databases which is provided to Sharewell by the Researcher Client and is processed by Sharewell, on behalf of the Researcher Client. (c) “Personal Data Deliverables” shall mean any portion of Results delivered/licensed to Researcher under this ToS which may consist of Personal Data, including the “Existing Sharewell Database Data”. (d) “Special Categories of Data” shall mean the Data defined in Article of the General Data Protection Regulation 2016/679 (“GDPR”).
  1. Processing of Researcher Personal Data; Applicability.
  2. Unless otherwise agreed in writing between the parties Sharewell shall not receive from Researcher any Researcher Personal Data whatsoever other than the Registration Data. Sharewell shall process the Registration Data according to Privacy Policy here.
  1. Processing of Personal Data Deliverables by Researcher.
  2. GDPR compliance. The researcher shall be deemed Controller of the Personal Data Deliverables, including the Existing Sharewell Database Data for all processing operations pertaining to the licensed use of such Data. Researcher Client agrees and warranties that all such processing operations of which Researcher Client is Controller shall be lawful and compliant with the provisions of the General Data Protection Regulation 2016/679 (“GDPR”) (even if not applicable directly by Law, to the Researcher’s business), or with the EU-US/SWISS-US privacy shield principles and all and any further Personal Data Legislation which may be applicable to Researcher’s business. You hereby agree and warrant that any personal data which may be shared with you by Sharewell shall not be processed by You in a way that may be illegal or may run contrary to the aforementioned Data Protection and Privacy Legislation.

Sharewell shall be deemed Controller of the Existing Sharewell Database Data for all processing operations pertaining to the use and exploitation of such Data by Sharewell, including the collection, storage, and processing of such Data for all lawful commercial and other uses. Sharewell is and shall remain compliant with the General Data Protection Regulation 2016/679 (“GDPR”) and any other Personal Data Legislation which may be applicable to Sharewell’s business.

For clarity, each Party will be deemed a separate Controller of the Data it processes under its capacity as Controller and the parties are not joint controllers in respect of the aforementioned processing operations.

If and to the extent that the provision of any services set forth in this Agreement may be deemed to include processing of Personal Data on behalf of the Researcher by Sharewell, the Data Processing Addendum to this ToS shall apply. The Data Processing Addendum forms an indispensable part of this ToS.

Compliance with further rules. All processing operations on the Personal Data Deliverables by the Researcher will also comply with the following rules, if and where applicable to Researcher’s operations: (a) all United States Federal Trade Commission (“FTC”) rules and guidelines regarding the collection, use or disclosure of information from or about a unique user of a website, application or mobile website and/or the device associated with such user; (b) the Self-Regulatory Principles of the Digital Advertising Alliance (“DAA”), currently available at http://www.aboutads.info/principles, as each set of principles may be amended from time to time by the DAA or any successor entity to the DAA, and all interpretations of the DAA’s Self-Regulatory Principles, whether by the DAA itself or by the Council of Better Business Bureaus in an accountability proceeding or otherwise; (c) the Code of Conduct of the Network Advertising Initiative (“NAI”), currently available at http://www.networkadvertising.org/code-enforcement/code, as the Code may be amended from time to time by the NAI or any successor entity to the NAI, and all interpretations of the NAI’s Code of Conduct by the NAI itself or any successor entity to the NAI; (e) the Principles of the European Interactive Digital Alliance (“EDAA”), currently available at http://www.edaa.eu/european-principles/, as each set of principles may be amended from time to time by the EDAA or any successor entity to the EDAA. (f) any other relevant FTC, NAI or DAA code, principles or other guidance relating to the collection and use of data or serving of advertising or other Targeted content in the mobile environment.


Sharewell reserves the right to terminate this Agreement at any time, for convenience with 30 days prior notice. In case of breach of this Agreement by the Researcher, Sharewell can immediately terminate this Agreement without notice.

The rights, duties, and responsibilities of the Parties shall continue in full force and effect until the effective date of any termination or expiration of this Agreement, as applicable. Upon termination or expiration of this Agreement: (a) Researcher will pay Sharewell any undisputed Fees and Expenses for Services delivered prior to the effective date of any termination or expiration of this Agreement; (b) Sharewell shall immediately deliver to Researcher Client all due Deliverables (c) Sharewell Client shall desist from any further use of the Services (d) at each party’s request, the other Party shall be obliged at its own expenses to return to the other Party any Confidential Information of such Party.

Sections 8, 9.3, 12,13, 14, 15 and 18 shall survive termination of this Agreement.


You hereby indemnify and hold Sharewell harmless and agree to defend against any third party claim or action brought against Sharewell or any of its parent, subsidiary or affiliated companies, from and against any and all claims, actions, losses, liabilities, damages, costs and expenses (including legal fees and costs) arising out of or in connection with any claim(s) regarding the: (a) breach of any warranty, representation, covenant or agreement made by you in this Agreement; b) misuse of Sharewell service; c) violation of any third party rights; and d) violation of all and any applicable laws or regulations.

Sharewell hereby indemnifies and holds you harmless and agrees to defend against any third party claim or action brought against you or any of your parent, subsidiary or affiliated companies, employees, representatives, directors, and officers from and against any and all claims, actions, losses, liabilities, damages, costs and expenses (including legal fees and costs) arising out of or in connection with any claim(s) regarding the: (a) breach of any warranty, representation, covenant or agreement made by Sharewell in this Agreement; b) infringement of any intellectual right of a third party; and c) violation of all and any applicable laws or regulations.

The indemnified party must (a) promptly notify the indemnifying party in writing of any third-party claim (provided that a failure to promptly notify will not relieve the indemnifying party of its indemnification obligations, except to the extent it has been prejudiced by such failure); (b) reasonably cooperate with the indemnifying party in the defense of the matter; and (c) give the indemnifying party primary control of the defense of the matter and negotiations for its settlement, at its own expenses. The indemnified party may, at its own expense, join in the defense with counsel of its choice. The indemnifying party may not enter into a settlement unless it has obtained the written consent of the indemnified party (not to be unreasonably withheld).


Without limitation of anything else set forth in the present agreement you understand and agree that Sharewell further limits its liability in connection with your use of its properties as set forth:

Sharewell Properties, including, without limitation, all Content, the site, the Platform, the panel, the service and the functions made available on or accessed through or sent from the website, are provided “AS IS,” “as available, ” and “with all faults” without warranties implied or statutory including without limitation warranties of merchantability, fitness for a particular use and non-infringement. Sharewell and its parents, subsidiaries, and affiliates make no representation or warranties or endorsements of any kind whatsoever (express or implied) about:

  • Sharewell Content
  • Sharewell platform, panel, service;
  • Sharewell services and functions made accessible on or accessed through Sharewell platform;
  • any products or services offered via the website or hypertext links to third parties; and/or
  • the treatment of any information, content, material or data transmitted by users to the Properties;
  • security associated with the transmission of information through the properties or any linked site.

Sharewell is trying to build the best service for its users, however, it cannot guarantee the uninterrupted or error-free function of the Sharewell , site, platform, panel, service, and functions or that the defects will be corrected or that it will be free of viruses. Therefore Sharewell does not warrant that the Sharewell  site, platform, panel, service, functions contained therein are or will be uninterrupted, error-free, accurate, complete or current, that defects will be corrected; or that the Properties or the servers that make them available are free of viruses or other harmful components.

Sharewell is not responsible for any technical issues in relation to any telecommunications or internet network (including in relation to speed or bandwidth), including any injury or damage to entrant’s or any other person’s device related to or resulting from the participation, access or downloading any materials in a Sharewell User Test.

Sharewell makes its best efforts to check the content of the User Tests created by the interested person/entity that commands/orders the User Test, for compliance with standing legislation, but cannot guarantee such compliance and cannot be held liable for any misuse of the Service by the Researcher.

Sharewell is not responsible and cannot be held liable for any non-compliance of the application (where Sharewell platform is integrated), with Google Android and Apple iOS Policies or for the application’s breach of standing legislation. Sharewell reserves the right to withdraw the questionnaire in case its content does not respect the standing legislation or the terms of this Agreement.

Sharewell reserves the right to reject User Tests either in the review phase or during the lifecycle of User Test, for several reasons including but not limited to low incident rate, asking multiple questions in one, asking simplified YES/NO Screenings and others. Successful payment guarantees neither User Test Approval nor User Test Distribution. Sharewell reserves the right to terminate at any time User Tests with low incident rate and issue a partial refund.

Sharewell reserves its right to terminate at any time your use of its Services, in case of any breach of the present agreement which may impose liability upon Sharewell.

Limitation Of Liability



  1. Definitions.
  2. As used in this TOS Agreement,

(a) “Confidential Information” means any proprietary information, including third-party information, disclosed, in whatever tangible form or medium, to the other party, irrespective of whether it is clearly marked “confidential” (or with some other proprietary notice or not) and (ii) all information disclosed orally or otherwise in intangible form by the disclosing party. Confidential information shall not include any part of such information which: i) Is in or comes into the public domain in any way without breach of this Agreement by the Receiving party; ii) Has been independently developed by the Receiving Party without recourse to the Confidential Information; iii) The Receiving Party obtains or has available from a source other than the Disclosing Party without breach by the Receiving Party of any confidentiality or non-disclosure Agreement; put in force between the Receiving Party and this third source; and/or without breach by this third source, of any confidentiality or non-disclosure Agreement put in force between such third source and the Disclosing Party; iv) Is disclosed by the Receiving Party with the prior written approval of the Disclosing Party. For clarity, the Researcher Results (excluding the “Derived General Tagging Data), as well as all and any contact data of Researcher Client employees or representatives provided voluntarily by the Researcher Client for the commercial, legal, technical or other communications under this Agreement, shall be treated by Sharewell as Researcher Client’s Confidential Information. (b) “Disclosing Party” means and refers to either party and all its associated companies, associates, employees, officers, servants, agents or professional advisors (including, without limitation, legal counsel, accountants, consultants, bankers and financial advisors), acting on behalf of such party (“hereinafter referred to, collectively, as “Representatives”), where and whenever such party discloses confidential information to the other party. (c) “Receiving Party” means refers to either party and all its associated companies, associates, employees, officers, servants, agents or professional advisors (including, without limitation, legal counsel, accountants, consultants, bankers and financial advisors), acting on behalf of the Receiving Party (“hereinafter referred to, collectively, as “Representatives”) where and whenever such party receives information from the other party.

  1. Use of Confidential Information.
  2. The Confidential Information will be kept strictly confidential and shall not, without prior written consent, be, whether orally or in writing or by any other means, disclosed, divulged, provided or made accessible to any other person (the term “person/s” as used in this Agreement being broadly interpreted to include, without limitation, any corporation, company, partnership and individual as well), either directly or indirectly by the Receiving party or by its agents, representatives, officers, directors, partners, employees or advisors (including, without limitation, legal counsel, accountants, consultants, bankers and financial advisors), in any manner whatsoever, in whole or in part, and shall not be used by the Receiving Party or its Representatives, for any purpose whatsoever other than for the performance of this Agreement (the “Purpose”). The Receiving party shall disclose the Confidential Information only to such of its directors, employees or representatives as they may need to know the Confidential Information for the Purpose. The Receiving Party shall treat the Confidential Information with the same degree of care and with sufficient protection from unauthorized disclosure as the Receiving Party uses to maintain its own confidential or proprietary information. The Receiving party shall ensure that anyone to whom the Receiving party discloses the information complies with this Agreement as if they were the Receiving Party and that they enter into a Confidentiality Agreement with the Receiving party (or directly with the Disclosing party, if the latter so requests) on terms no less protective than those contained in this Agreement. Every party and its Representatives will take all necessary organizational and technical measures to ensure that all Confidential Information is properly safeguarded. In the event that the Receiving Party is required by law, Public Authorities or court order to disclose any Confidential Information to any third party, it shall use its best endeavours: (i) To inform the Disclosing Party of the full circumstances of the disclosure and the Confidential Information to be disclosed (ii) To consult with the Disclosing Party with the aim of taking all possible steps to avoid or limit disclosure and taking those steps where they would not result in significant adverse consequences to the Disclosing Party (iii) To gain assurances in relation to confidentiality from the body to whom the information shall be disclosed (iv) To limit the disclosure and provide only the absolutely necessary Confidential Information as requested by the Competent Authorities, provided, however, that any such disclosed information will remain subject to this Confidentiality Agreement.
  1. Survival.
  2. The Parties’ confidentiality obligations under this Section 14 shall survive for 5 years following any termination or expiration of this Agreement, provided that confidentiality obligations with respect to Confidential Information constituting trade secrets shall continue for as long as such Confidential Information shall be eligible for trade secret protection.

Intellectual Property Rights

The past, present and future content of the Properties, including without limitation, copyright works and all intellectual property rights (including Industrial Property rights) such as software, logos, trademarks domain names, designs, graphics, pictures, photos, texts, newsletters, etc and any and all copyright material and all other intellectual property right and/or materials related to the Properties (collectively “Content”) are the sole property of Sharewell. Except as stated herein, no rights in or to the Content and/or to the Properties are granted to you.

Preserving Confidentiality Of User Tests

Sharewell understands that User Tests distributed may include sensitive or confidential information about the Researcher’s business and operations (e.g. launching of a new product, marketing strategies etc as such information may be revealed directly or indirectly through the contents of a certain User Test), which the Researcher does not want to be made public or become accessible to competitors. Sharewell cannot guarantee that the Testers will treat such information as confidential and that they will desist from divulging or reproducing it. Therefore, in case your User Test contains confidential information you wish to protect, we advise you to draft your User Tests accordingly. Here are some indicative steps you could follow, in order to reduce the aforementioned risks:

(a) You could consider not using any mark, name, logo or other sign which may identify your Company,

(b) You could use an alternate-test name for the product related to your User Test.

Please note that experience has proven that “confidentiality notifications” presented to the Tester at the end of User Tests usually has the opposite effect than the one expected, since Testers seem to share information flagged as “confidential”, more often than they do with information which is not directly identifiable as confidential or sensitive.